Since Joewells establishment in 1917, Tokosha have strived to ensure that the Joewell brand has remained synonymous with definitive quality, and expertly crafted scissors. The company is known for its passion in the pursuit to provide hairdressers worldwide the ultimate cutting tools that cater for the diverse needs of all our customers. Their master craftsmen use their extensive experience, and leading technology, to provide award winning design and hand finished scissors.
Red Dot Design Award 2019
Joewell SPM BT series
The Joewell SPM Black Series, designed for professional hairdressers, earned the prestigious Red Dot Design Award. These scissors feature ultra-durable powder metal blades, 12 times harder than regular metal, and an ergonomic handle with a fatigue-reducing silicone coating. A black ion-plated finish enhances abrasion resistance, combining durability with sleek aesthetics.
Jury Statement:
"High-quality materials and ergonomic design define the excellence of the Joewell SPM Black haircutting scissors."
iF Design Award 2018
Joewell SPM series
The Joewell SPM Series, crafted by Tokosha Company with over 100 years of expertise, won the prestigious iF Design Award. Designed for professional hairdressers, these scissors feature durable powder metal blades that maintain sharpness through thousands of cuts. The 3D sculpted handle and silicone rubber finger rest ensure exceptional comfort and versatility for various techniques.
Jury Statement:
"These scissors excel in design, comfort, and performance. The tactile experience is unmatched, with a perfect fit and smooth blade movement, meeting the highest professional standards."
Good Design Award 2017
Joewell Classic series
Recognized by the Japan Institute of Design Promotion, the Joewell Classic Series won the prestigious Good Design Award for its exceptional design and functionality. The scissors' short blade and straight design tightly grip hair, ideal for precise "blunt cuts" – a foundation of modern haircutting since 1963. The thin handle enhances sensitivity, making it perfect for detailed techniques like "New York Dry Cut."
Jury Statement:
"The scissors deliver sharp, effortless cuts and feel like an extension of the hand. Their timeless design, unchanged since 1975, embodies both simplicity and precision."